Privacy Policy

This policy explains what information we collect when you visit these sites, sign up for the newsletter, book a call, buy something or use the ANCHOR app. It covers why we collect it, who helps us handle it, and the choices you have. We have tried to write it plainly. If anything is unclear, write to us and we will explain.

Who we are

These sites and the ANCHOR app are run by Business God's Way LLC, doing business as Jeff Elder Coaching ("we," "us"), a Texas company.

• Email: jeff@jeffeldercoach.com
• Mail: 1450 W HWY 290 #142, Dripping Springs, TX 78620

What we collect, and when

When you visit any page

• Technical details your browser sends: IP address, browser and device type, the page you came from, the pages you view and when.
• If you accept cookies: information from the advertising and analytics cookies described under "Cookies and tracking" below.

When you sign up for the newsletter

• Your name and email address. We use them to send you the Anchored letter and related emails. You can unsubscribe from any email.

When you book a Clarity Call

• Your name, email address, phone number if you give it, and the time you booked.
• Your answers to the intake questions. These ask about the thought you can't shake, what you came out of and when, what stopped or froze, what you are hoping for, where your business is, and whether you used The Clarity Method. Some of these answers describe your religious and spiritual history. We treat that as sensitive information (see "Sensitive information" below).

During calls

• Calls take place on Zoom. Calls are recorded and transcribed (using Fathom) so Jeff can be fully present with you and follow up accurately. You will be told at the start of the call, and you can ask for the recording to be turned off.

When you buy something

• Your name, email address, billing address and phone number, and what you bought.
• Card payments are processed by Stripe through our checkout platform. We never see or store your full card number.

When you use the ANCHOR app

• Account details: your email address and name. You sign in with a one-time code sent to your email.
• What you write and save: the thoughts you sort, the answers you give, the decisions you run through the Blueprint, the answers you save, your lesson progress and saved verses.
• Your business details, if you add them: what you do, who you serve, your website and social links.
• Community, if you join in: your display name, photo, short bio and location, which other members can see. Also your posts, replies and reactions. When a post is removed it is hidden from members, but we keep a record for moderation.
• Basic usage records: sign-in activity and steps you complete. We use these to send the right follow-up emails (for example, a note after your first sort).

When you email Jeff

• Your message and email address. These are kept in our Google Workspace mailbox.

How we use your information

• To deliver what you asked for or bought: the newsletter, the app, your call.
• To send emails about your account and purchases, and marketing emails you can unsubscribe from at any time.
• To prepare for and follow up on calls.
• To keep the app and community safe.
• To understand which pages help people, and, if you accept cookies, to show our ads to people likely to want them.
• To meet legal, tax and payment obligations.

How we use AI

We use AI tools from Anthropic (the company that makes Claude) to help run the business. Here is exactly where:

• Safety screening in the app. When you write in the app, an AI check looks for signs of crisis so we can show you real help (crisis lines and professional care) right away. If that happens, we keep only a category and a time, never what you wrote.
• Call preparation and notes. Before a Clarity Call, AI helps organize your booking and intake answers into a short brief for Jeff. After a call, it helps turn the transcript into notes and a draft follow-up email, which Jeff reviews before anything is sent.
• Email sorting. AI helps sort Jeff's inbox and draft replies, which Jeff reviews.

AI never makes decisions about you, never sends anything to you on its own, and never offers spiritual guidance or tells you what God is saying. It organizes. Jeff and you do the discerning.

Sensitive information

Some of what you share can be sensitive: your religious and spiritual history (for example, practices you have come out of), and anything about your wellbeing you choose to write.

• We use it only to serve you: to prepare for your call and to run the app.
• It is never used for advertising, never sent to Meta or Google, and never sold.
• Only Jeff (and the service providers below that store it for us) can access it.
• The app is a business and faith coaching tool. It is not a medical, mental health or therapy service, and we do not try to collect health information. Where a law requires consent for this kind of information (including Washington's My Health My Data Act and Texas law), we ask for it, and you can withdraw it at any time.

Cookies and tracking

Cookies are small files a website saves in your browser. We use three kinds:

When you first visit, a banner asks whether you accept analytics and advertising cookies. Nothing in those two rows runs until you say yes. You can change your mind anytime with the Cookie settings link at the bottom of every page. You can also block cookies in your browser settings.

Our pages also load fonts from Google Fonts, which means your browser contacts Google to fetch them. Our checkout platform also runs its own performance monitoring and may show a "recently purchased" notice.

Selling and sharing

We do not sell your personal information. If you accept advertising cookies, Meta receives information about your visit so we can measure and target our ads. Some state privacy laws (including California's and Texas's) call this "sharing" or "targeted advertising." You can opt out at any time by clicking Decline in the cookie banner, using Cookie settings, or emailing us. We honor the Global Privacy Control signal if your browser sends it: we treat it as a Decline unless you click Accept yourself.

We may also give Meta a list of our subscribers' and customers' email addresses, scrambled (hashed) before it leaves us, so our ads can reach people like you or skip people who have already bought. Meta uses it only to match and then discards it. Your answers to intake questions and anything about your faith history are never part of that list. To be left off it, email us.

Who helps us (service providers)

These companies handle information for us, only to provide their service:

• ClickFunnels: our website, funnel pages, forms, checkout, email sending, contact records and call booking
• Stripe: card payments
• Supabase: the ANCHOR app's database, sign-in and sign-in emails
• Vercel: hosting for the ANCHOR app
• Anthropic: AI processing, as described above
• Google: Analytics (with your consent), Workspace email and calendar (call invites), and Fonts
• Meta: advertising measurement (with your consent)
• Zoom: video calls
• Fathom: call recording and transcripts
• Apple iCloud: stores Jeff's private working notes about calls and follow-ups
• Slack and Make.com: internal alerts to Jeff when something in the app needs attention
• Riverside: podcast recording and hosting (if you are a podcast guest)

We may also share information if the law requires it, or to protect someone's safety.

How long we keep it

• Newsletter and contact records: until you unsubscribe and ask us to delete them.
• Purchase records: as long as tax and payment rules require, usually up to seven years.
• App account and what you save: while your account is open, and deleted when you ask.
• Call recordings and notes: as long as they help us serve you, and deleted when you ask.
• Safety records (a category and time only): kept as long as needed for safety review, and deleted when you ask.

We protect information with encryption in transit and at rest, and the app only lets each person see their own private data.

Your choices and rights

You can ask us to:

• See a copy of the information we hold about you
• Correct it
• Delete it, along with your app account
• Stop advertising and analytics cookies, or targeted advertising
• Withdraw consent you gave for sensitive information

Email jeff@jeffeldercoach.com. We will reply within 45 days, usually much sooner. If we say no to a request, you can appeal by replying to that email with the word "Appeal," and we will answer within 60 days. If you are still unhappy, you can contact your state attorney general.

Every marketing email has an unsubscribe link. We honor it within 10 days. Unsubscribing stops marketing emails; if you bought something, you will still get emails about your purchase and your account.

Children

These sites and the app are for adults. They are not meant for anyone under 18, and we do not knowingly collect information from children. If you believe a child has given us information, email us and we will delete it.

Visitors outside the United States

We are based in Texas and our service providers mostly store information in the United States. If you visit from elsewhere, your information will be handled in the United States.

If you live in the European Union, the United Kingdom or Switzerland, you also have the right to limit or object to how we use your information, and to receive a copy of it in a form you can take elsewhere. Where we rely on your consent, you can withdraw it at any time; that does not undo anything done before. You can also complain to the data protection authority where you live.

Changes

When we change this policy, we post the new version here with a new effective date. If a change is significant, we will email account holders.